Monday, October 16, 2017

Aldi Candles | A Jo Malone Dupe?

Aldi Jo Malone Candle Review

It's quite likely if our paths have crossed recently that you would have heard me wax lyrical about the joys of Aldi and indeed noticed a smattering of Aldi products starting to appear on these pages.

Whilst my Aldi love is in full force in recent months I was only dabbling at the beginning of the year and as such the realise of the candles being hailed in the press as dupes for Jo Malone had escaped. Luckily for me Aldi heard pleas from their customers and have now made them part of their standard range so I was able to pick them up for myself to try and see if indeed they were worthy of their dupe status.

On first impression you can't argue where their 'inspiration' has come from and indeed the fragrances are matched with Jo Malone offerings. Of course the biggest difference is the price tag. I've never treated myself to a Jo Malone candle - I'm prone to burning money at whim but the price of Jo Malone candles makes even me bulk. At just £3.99 I was happy to experiment with Aldi's offering.

I picked up each of the scents, Lime Basil and Mandarin, Blackberry Bay and Pomegranate Noir and started with the latter being my favourite scent from Jo Malone. On initial sniff the candle did indeed have that familiar scent but it wasn't as strong as I'd expected. When I use just a capful of the Pomegranate Noir Bath Oil my whole flat literally fills with the scent like no other product I've used before so I expected, even if not as strong it would still have some power behind it.

I lit the candle and nothing and I was disappointed. I belong to an Aldi group on Facebook and as with anything of it's type opinions were divided between those stating the candles had no scent, certainly in comparison to the first release which created such hype (and inflated prices on eBay) and others stating how fabulous they were. As I say for me there was nothing.

Now I am a smoker so I appreciate that any scented candle is fighting with cigarette smoke so I thought it could indeed be my 'testing conditions' but having conversations with friends and family who also tried them out they too fell the same.

I even added a dash of my Jo Malone Shower Gel to the wax to add a little punch and it did help but defeats the object somewhat.

I have since burnt the additional two scents and they were perhaps 'even worse' than Pomegranate Noir as I can smell nothing as they burn which is a shame. Even last week I saw someone shopping in Aldi with a friend, picking up a candle and declaring 'you need this in your life' so I presume she has a much better experience than I.

They have since released reed diffusers and in recent months I've had more positive effects from them in my home so I'm looking forward to trying those and hopefully finding a much better result but I will keep you posted.

Scent qualities aside as a candle they really to burn cleanly so it's just a shame they let down on scent. I will make do with stocking up on Bath and Bodyworks Mahogany Teakwood candles when I'm in the US next month - now that is a strong candle that works a treat for me.

Have you tried the Aldi candles? I'd love to hear if you had better success than I did.

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